Fix email campaigns

Look at how our last quarter of email campaigns performed. Find the ones with weak open and click rates, tell me what’s wrong, and draft improved subject lines and copy for the two worst performers.

I'll pull the quarter's sends from HubSpot, benchmark open and click rates against your list average, then rewrite the two weakest before drafting the diagnosis.

The two laggards are Feature Digest and the Re-engagement Blast. Checking whether the clicks that do happen lead anywhere.

Diagnosing the weak sends2 steps
Trace email clicks to activation in Amplitude
Inspect subject lines + send times

Two campaigns are clearly underperforming your 38% open / 3.1% CTR baseline. Feature Digest (22% / 0.8%) has a vague subject and dumps everyone on a generic /features page - the few clicks don't activate. Re-engagement Blast (18% / 0.5%, 0.9% unsub) was sent Friday at 5pm with a 71-character subject and no actual offer. I've rewritten both - sharper subjects, one CTA each, deep links to the right place - and drafted the full diagnosis in Libra Computer.

Rewrite - Feature Digest

New single-feature subject + tightened copy with one deep-linked CTA.

Draft · not sent

Rewrite - Re-engagement Blast

Concrete win-back offer, short subject, Tuesday 10am resend.

Draft · not sent
ThinkingESC to interrupt
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