Fix content campaign

Our Q2 content campaign on "workflow automation" isn’t pulling its weight. Find the pieces that are underperforming, work out why, and rebuild the plan for the rest of the quarter with what to keep, fix, and kill.

I'll pull traffic and conversion for every piece in the campaign, see which ones earn signups vs which just earn pageviews, then rebuild the editorial plan around what works.

Pulling content performance2 steps
Pull organic traffic + rankings

The Listicle gets the most traffic and almost no signups. Checking the post-click behavior to separate a bad page from a bad audience.

Found the problem. The campaign is at 214 signups against a 600 goal, and the issue isn't traffic - it's intent. The Listicle ("12 automations") pulls the most sessions (14.2k) but converts at 0.06%: people read 22% of it, never reach a CTA, and bounce. The Guide and Template pack quietly do all the work (1.1% and 0.9% CVR). My call: keep the two winners and scale them, fix three pieces that have intent but no clear CTA, and kill three low-intent pieces that eat production time. The rebuilt plan projects ~520 signups by quarter-end. Full plan is open in Libra Computer.

Slack recommendation - #content

Shares the keep / fix / kill calls and the revised quarter target.

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