I'll pull spend and sourced pipeline per channel, compute CAC and pipeline-per-dollar for each, then recommend where next quarter’s budget should tilt.
Pulling channel performance2 steps
Pull spend + targets from the budget sheetOrganic and email are wildly more efficient per dollar than events and partnerships. Checking whether the efficient channels also produce pipeline that actually closes.
The channel mix is misallocated. Organic and email are doing the heavy lifting - 12.8x and 9.7x pipeline-per-dollar, and they win at 28% and 24%. Meanwhile events ($612 CAC, 9% win rate) and partnerships ($430 CAC, 11%) consume $156k of spend for only $31k of won ARR. My recommendation for next quarter, at the same $312k envelope: pour more into organic content and email (and double down on the best-ICP events only), trim events, and pause the underperforming partnership tier. The model projects won ARR climbing $294k → $361k at flat spend. Full recommendation is open in Libra Computer.
Slack recommendation - #marketing-leads
Shares the sharpened channel mix and the projected won-ARR lift.