Activation funnel leaks

Walk our new-user activation funnel from signup to first value and tell me where we’re losing people. For the biggest drop-off, dig into why and give me concrete fixes to test.

I'll build the signup → activated funnel in Amplitude, find the worst step, then cross-check support tickets and error rates to separate a confusing UX from a broken one.

The cliff is "Connect a data source" - a 56% drop, by far the worst step. Digging into whether people are confused or whether the connect flow is failing.

Diagnosing the connect-source drop2 steps
Check connect-flow error rate in Datadog

The funnel loses most people at one step. From 4,180 signups, only 22% reach first value, and the cliff is "Connect a data source" - a 56% drop, far worse than anything else. Two causes, both fixable: (1) a Safari OAuth bug - 23% of callbacks 4xx and the popup silently closes, so Safari connects at 61% vs 88% on Chrome; and (2) choice overload - showing all 9 sources at once converts 12 points lower, and 12 tickets literally ask "which one first?". Fix those two and the model recovers roughly +9 points of activation. Full breakdown and the test plan are open in Libra Computer.

Slack recommendation - #growth-eng

Flags the Safari OAuth bug + source-picker overload with proposed tests.

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