I'll pull the actuals from each function, line them up against plan, and find where the gap actually opened - not where people think it did.
Pulling cross-functional numbers3 steps
Pull activation and retention metrics
Read the finance modelNow correlating the drops - the bookings gap widens right after a specific change. Tracing it back.
Found it. The story isn't "the team stopped trying" - sales activity is steady. The gap is mid-funnel: eval-to-proposal conversion collapsed in May and June, and it inflects right after the April pricing-page change. Activation softened at the same time, so prospects are stalling before they ever reach a rep. I've drafted an action plan that targets the actual break, not the symptoms. Full diagnosis is open in Libra Computer.
Action plan for leadership
A one-page plan that sequences the pricing-page rollback test ahead of everything else.