Revenue movement

Before the finance review, break down how our recurring revenue moved month over month - new, expansion, contraction, and churn - and write business commentary explaining what drove the change.

I'll build the revenue bridge from Stripe subscription events, reconcile the deltas, then trace the biggest moves to specific accounts before writing the commentary.

Building the revenue bridge2 steps
Reconcile bridge to the GL

Net MRR is up $52.4k. Tracing the largest expansion and churn moves to specific accounts.

Tracing the big moves2 steps
Find top expansion accounts
Diagnose the churn

MRR grew $52.4k to $1.29M (+4.2%), and the story is healthy underneath. New ($58k) and expansion ($31.5k) more than covered the downside - net new logos were only +2 but expansion came from 22 existing accounts, which is the durable kind of growth. The one thing to watch: of $24.3k churn, $18k was a single account (Oakline) that left for a competitor - the rest was routine SMB attrition. I've opened the bridge and commentary in Libra Computer.

Pre-read for the finance review

Posts the MRR bridge headline to #finance-review ahead of the meeting.

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